Ralph Lauren is a world renowned fashion designer best known for his works in the field of men’s fashion wear. One of his outstanding contributions to fashion industry has been his reforming the styles and look of boots. He was widely acknowledged for his creation of trendy yet reliable and durable boots such as the ranger boots which sported a rugged yet a handsome style.
Now he has made significant contributions to men’s fashion market by incorporating his evolving ideas into the ever changing tastes and preferences of customers who are constantly influenced by rapidly changing trends. He was also known worldwide for his love for cars and his huge automobile collection. He was estimated by Forbes to be worth an estimated 5.8 Million dollars making him the 173rd richest person in the world. He had enjoyed vast public popularity because of his constant research and ever expanding thoughts and ideas in order to satisfy consumer needs and demands. In his later years he was diagnosed with a brain tumor and had to undergo a surgery from which he recovered fully.
Now Lauren by Ralph Lauren refers to the undertaking by the man himself to design and market women’s wear in addition to his ever expanding scale of operations for men’s wear itself. In women’s wear he had undertaken the designing and production of dresses like tank tops and tee shirts. At the time of his deciding to undertake the venture of producing women’s wear, tank tops were the latest hit and whatever better way for him to capture the market than by improvising on something which has already won mass appreciation. In addition to these was his improvising on tee shirts which were a massive hit. All he did was put in sufficient research to alter the current look and make it more appealing. This trick obviously worked and made his works on women’s wear a massive hit. Another business strategy of his which worked and proved to be immensely was to call a his collection on women’s wear Lauren after his own name so that customers could easily be able to relate to the product and know that it is one of his works and hence as a result of that know that the quality of the work would be unparalleled owing to his previous works and reputation.
Hence Lauren, a separate brainchild of the great Ralph Lauren himself proved to be a successful venture and pretty rewarding as he chose to cater to women’s fashion choices in addition to the fashion market of men to which he was already catering to. Tank tops, tee shirts, knit tops and other fashion wear were at the top of his list to cater to the demand of the women’s fashion industry. His careful designing and marketing strategies with regard to Lauren, the women’s collection of his enterprise helped him become a huge commercial success in addition to his men’s wear collection which wen t by his own name of Ralph Lauren .
